How to make a promise and keep it?

In December 2006, the European Union adopted a regulation aimed at protecting consumers from food supplements.

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Nutricosmetic market allegations

Only clear and substantiated scientific evidence may appear on the label. The EFSA is responsible for checking the validity of allegation requests and whether or not to authorise their use.

In several cases however, the agency did not consider itself competent to express its opinion, considering that some allegations were outside the area of competence defined by the regulations. When asked, Synadiet offers an interesting enlightenment: « A number of aspects lead to the conclusion that beauty promises do not fall within the scope of Regulation (EC) N° 1924/2006 on nutrition and health claims made on foods. These aspects are regulatory, scientific, legal, economic and policy-related.

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Promises referring to beauty are not defined in the European regulation (EC) n°1223/2009

Beauty promises only deal with improving the appearance and not the function.

The EFSA’s guidelines « Guidance on the Scientific requirements for health claims related to bone, joints, skin and oral health » define the scope of Regulation (EC) No 1924/2006 for claims relating to the function of the skin. According to the EFSA, claims that relate to « the maintenance of normal structure, hydration, elasticity or appearance of the skin » fall outside the scope of the Regulation, since they do not relate to a physiological function of the body.

Beauty relates to physical appearance, in particular the appearance of the skin, hair and nails, and not to a function of the body. These are beauty promises, with beauty benefits but never with health benefits. Lacking a clear definition of a beauty claim, these claims cannot fall within the scope of Regulation.

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Cosmythic®  keeps its ‘promises’ on skin beauty

Cosmythic® is an active ingredient containing pine OPC (pinus pinaster). Only low molecular weight molecules were preserved during the plant extraction process. By giving Cosmythic® a bioavailability, much greater than that of crude pine bark extracts, they play an essential role in the active mechanism, in the human body

A double-blind study, at random vs placebo, on a panel of 34 subjects, demonstrated the effectiveness of Cosmythic® on skin beauty, in a 100mg per day dosage.

  1. Cosmythic® helps reduce the intensity of dark spots by 6.6% after 28 days of treatment and by 12.5% ​​after 56 days.
  2. Cosmythic® reduces pigmentation of the skin by 7.5% after 56 days of treatment
  3. Cosmythic® improves skin firmness by 8.2% after 28 days of treatment
  4. Cosmythic® improves skin fatigability* by 9.7% after 28 days of treatment
    (*Ability of the skin to retain its mechanical properties after several solicitations (a good indicator of ‘good health’ in the elastin-collagen network that forms the basis of supporting tissue)
  1. Cosmythic® reduces the number of wrinkles by 15% after 28 days of treatment
  2. Cosmythic® reduces the depth and number of deep wrinkles by 7% after 28 days of treatment

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Nathalie Luzecki-Michaud

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For more information, write to us at info@purextract.fr

We thank Synadiet for the quality of the exchanges we have had with its representatives. Paragraph 2 (Promises referring to beauty are not defined in the European regulation (EC) n°1223/2009) is an excerpt from the document ‘Promises of beauty’ of 30/7/2013 by Synadiet.

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