A funny thought: who could imagine Ragnar Lothbrok and his companions in the serial ‘Vikings’ going on a diet? And yet…

After Asia and the USA, we continue our exploration of the archetypes of beauty around the world. Today, the Purextract® product representative for Northern Europe (Bjørn Thorsen A/S – Denmark), Mikko LANGSTROM, from Finland, answers our questions.

Viewed from the Western front, eastern beauty seems to be an immutable archetype, based on age-old traditions. Physical criteria and cosmetic secrets; what’s new in the land of the rising sun?

Chassez le naturel, il revient au gallop !
What’s bred in the bone comes out in the flesh!

There were almost one billion under High Blood Pressure people last year in the world, of these two-thirds in developping countries (Source: World Health Organisation & Worl Heart Federation).