Over the past few years, something new has been added to the “paleo”, “Okinawa” or “Cretan” dietary trends: the “Viking” diet. Its nutritional specificities and simplicity have ensured its success in women’s magazines, and not only during the crucial weeks leading up to shorts and swimsuits being worn seasonally, and not just for sport …
Firstly, it is not dieting to lose weight. Although weight loss is sometimes seen, it has more to do with changing eating habits, than with a desire to reduce calorific intake. It is true that, coupled with regular physical activity, it makes a strong contribution to the sylph-like silhouette of Scandinavian beauties (see our previous article).
Natural, simple and balanced
Its characteristics are linked to geographical and historical peculiarities. In maritime countries, this mainly includes fish, especially oily fish (salmon, herring, …), their eggs and seafood, which are important sources of iodine, omega-3 and vitamin D. Cereals are very present in this regime. As wheat is more difficult to grow in these latitudes, barley and rye are the most commonly eaten cereals, and are used to make wholemeal bread and “tunnbröd”.
The Nordic diet includes a lot of local and seasonal vegetables: potatoes, swede and different varieties of cabbage, all full of antioxidant properties. The vast forests provide not only berries (cranberries, blackcurrants, gooseberries), but also mushrooms and game (elk, reindeer, duck). There are few sauces or sophisticated preparations, but a lot of raw vegetables. Simplicity and freshness are the principal gastronomic qualities.
Unpasteurized milk is commonly found, but it is mainly consumed curdled. The famous Swedish “viili” is found, under different names, in several Nordic countries: Norway, Finland, and even Iceland. It is often homemade, by adding yeast to fresh milk. Fermentation allows better conservation and transforms the lactose into lactic acid, which is much more digestible. The result, a kind of yoghurt, containing many enzymes, grouped under the name “Probiotics”, which have positive effects on gastric health.
Last, but not the least, concerning the Scandinavian lifestyle, there are very few smokers; Sweden and Denmark are the smallest consumers of tobacco in Europe. They also do a lot of sport, and devote time to their physical well-being, with the widespread practice of taking a sauna very much in evidence.
Demanding with their food, they consume a lot of ‘organic’ products; concerned about their quality of life, the Scandinavians have a very positive view of the use of dietary supplements. Pragmatically, they consider that when something happens to deviate them from their healthy habits, these supplements are very useful. The Pur’expert range of phytosterols and polyphenols, extracted from maritime pine and grapeseed, satisfy both their requirements of effectiveness, and their appetite for natural products.
A simple, healthy, balanced diet, sport, time and attention devoted to oneself… In the end, what we have learned from the ‘Viking’ diet, is that it’s just good old-fashioned common sense!
The Purextract® range fits into this approach to nutritional improvement by providing natural ingredients, backed-up by clinical research. Their purity is in the service of bioavailability in the human body, their effectiveness is demonstrated.
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