What Are American Eating Habits? (Hint: it’s not what you think!)

A true love for fast food, huge portions, food available anywhere anytime, and a high obesity rate: when we think about the average American eating habits, these images come straight to mind.

Although all of that has been true so far, let’s get ready to change our minds because the way Americans eat is taking a healthier turn, although slowly.

Yes, obesity rate is still alarmingly high, but at least it’s stable (and actually lower in young people), and yes, portions are still very large, but a few interesting trends have emerged over the last years.

So let’s take a look.

The glorious rise of chicken. The long chase started in the 1960’s, but the overtaking has finally happened: chicken is now more consumed than beef, as it’s cheaper and considered healthier. Will that make diets better? Not necessarily, but the intention to eat healthier is definitely there.

And the epic downfall of sugars. Soda companies have been going through a rough patch lately. Recommendation to limit added sugar intake finally found its way in the latest Dietary Guidelines, and articles explaining why sugar is bad for us are everywhere in the websphere. No wonder people are drinking less and less soda drinks.

Fruits and veggies are crawling back onto the plate. Consumption of fruits and vegetables has always been chronically low in the U.S, but the search for a healthier diet is inevitably bringing changes on that front too, and the green stuff is gradually taking more space on the American plate.

Yes to fast, no to junk. 2015 was a bad year for fast food chains and Mc Donald’s in particular, but 2016 is looking way better. What changed? There is more focus on the quality of ingredients, like cage-free eggs for example. People still like their food fast, but they want it healthier, and all food companies can do is adapt.

Still eating out a lot. Not many changes on this front: be it for leisure, or due to hectic lifestyles, Americans still eat a lot of their meals away from home. Food trucks and mocaccinos on-the-go are not likely to disappear any time soon.

Got cheese? People in the US drink a lot of milk, right? Wrong. Milk consumption has been declining since the 1970s, but sure the love of American people for cheese is still going strong (especially on pizza and macaronis) and yogurt is becoming more and more popular too.

So what’s next? Portion control

Now that junk has been shown the door and healthy eating is definitely (and finally) in, what’s next in the evolution of the American diet?

At Purextract, we dare to make a prediction: food portion control.

Plate size matters, because people tend to eat what’s on it, even when it’s too much. The trend of asking for smaller portions when eating out already started in NYC. Restaurant owners are not too happy about it, but do you remember when cage-free eggs were something you could only buy in a farm far away?

The Purextract® range of products is involved in the improvement of the healthy diet thanks to its natural ingredients.

Our actives lead to the prevention of Cardio-vascular diseases:

PHYTOPIN® : Plant sterols and stanols contribute to the maintenance of normal blood cholesterol levels (Official Claim (EU Regulation 432-2012)). http://www.purextract.fr/en/products/phytopin-pur-expert.html

OLIGOPIN®: A diet supplementation for 5 weeks with OLIGOPIN® improves systolic blood pressure of 6,36mmHg (14,75mmHg for women), « Good » HDL cholesterol level by 14,06%, Apo B-100/Apo A-1 (corresponding to the LDL/HDL ratio) by 10,25% and Oxidized LDL level.

Innovative randomized, double-blind, crossover, placebo-controlled intervention trial published in PHYTOmedicine. http://www.sciencedirect.com/science/article/pii/S0944711316301490

In addition, VITAFLAVAN® leads to a significant increase of NAD+ (dose dependent) in the liver. NAD+ is a key enzyme of cell metabolism, mainly involved in redox reactions. It has been recently qualified as the “fountain of youth”enzyme, as it can reverse cell ageing process : latest results on VITAFLAVAN®, grape seed extract recently published in the science journal Nature https://blog.purextract.fr/vitaflavan-the-latest-fundamental-research-published-in-nature/

Would you like more information on our products? Write to us: info@purextract.com